George O'Dowd, Novi MD talks to the Sunday Business Post for their Connected Magazine feature on the vital role that data plays in the decision making process in a data-driven world.

How does Business Analytics and Intelligence (services and software) take meaningful data from multiple sources and help organisations make informed, data-driven and ultimately better business decisions?
Can analytics ever be used effectively for accurate forecasting and prediction?

George answers these questions and more in the article available here.